How should I build a lead magnet landing page?

Votel recommends keeping a lead magnet page short. A typical one has just a hero section at the top and maybe a few bullet points below it: you want more info, here is what you will get, put in your name and email (or name, email and phone) and we will send it to you. You are only giving away a report in exchange for contact details, so you do not need to do much selling; everything they want should be in the report. A long page that sells hard is better used to sell your offer.

Offer something that shows value, such as a free guide (PDF), a quiz, a survey or an audit, and give it an intriguing, specific headline that names the result, for example: get our free guide and learn how roofing companies close more deals without increasing their ad cost. A vague line like take our quiz and see how we can help will not interest your ideal client. Make the button match, for example Get the free report or Yes, I want it.

To build one, tell the AI assistant to build you a nice, short and sweet lead magnet landing page.